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Li Ning Group's brand marketing and promotion expenses will grow significantly,

 is expected in the fourth quarter of 2012 the amount of orders shoes have a double-digit decline year on year, the amount of orders and apparel products have over 20% of decline. Notice indicates that 2012 full-year orders will have been completed, the annual amount of orders Ning new ... [more]

facing the Chinese sporting goods industry. Goldman Sachs Gao Hua issued a

 HK $ 4.33. And said that Li Ning longer than expected recovery, sponsor CBA is not value for money, on the company's profitability deteriorated again disappointed. Sporting goods industry, "structural" saturation effect, Li Ning Company in 2011 began a more substantial decline in ... [more]

caught in the middle of the brands with the original "money

this year, our products contain a lot of Olympic element. This year the London Olympics logo colors are rich, so we color this season and more diverse number of products to cater to the theme colors of the Olympic Games. During the transition, 361 ° based on brand strategy, insisted on ... [more]

program for brand promotion. For event resources, we have made a detailed

at the same time, when gradually began to mature domestic market brand, Anta interests with the Chinese Olympic Committee COC began international expansion of the brand, this is a good direction. Meanwhile, some domestic brands good intentions of the regional market, which is the way to ... [more]

Local industry marketing channels to expand mainly dominated early,

pattern has been basically finalized. In the experience of the "seven days of shoes" is still in short supply period, to the current industry development bottleneck, although most of the brands through marketing policies to high-speed development, but also because of policy mechanisms and ... [more]

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