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model, focusing on brand and design, expand the


model, focusing on brand and design, expand the

 market, Nike has demonstrated its unprecedented attention: After entering the Chinese market more than thirty years, and finally plans to establish a Greater China headquarters of Nike over 50,000 square meters in China. This seems to indicate a dramatic change: on the one hand, Nike model with foundries and agents in China conquests war, has completed a phased task is about to open the Nike must personally pitched battle. On the other hand, the Chinese market is already in the pipeline to complete the transformation - foundry costs, rent, labor and other costs, first-line marketing into the bottleneck, three, four-line market potential to be tapped. Has been  air max thea praised for Nike with a "virtual operation" light company model, focusing on brand and design, expand the

 charming "smile curve", tried to carry emotional marketing, bon voyage sailing, but for now, at least in China, the situation has changed . "Smile curve" Nike is not a sudden worry, but potential long. A first look at the well-known Nike myth: Invisible in America than the Nike headquarters in Beaverton, Oregon City, four-story in a pair of shoes, the staff just busy doing two things, one thing is to build a nike flyknit air max global marketing network another thing is to manage its worldwide company. Do not have their own production, Nike created a worldwide business empire. A pair of Nike shoes, producers can only get a few cents of income, and by virtue of its global sales, Nike was able to get dozens or even hundreds of dollars in profits. This is Nike's famous virtual business model: 

All products are not manufactured by ourselves, but outsourced to other manufacturers processing. Nike will own all the human, material, financial and other resources together, into product design and marketing, and strengthen their product design and marketing capabilities. Nike will design drawings to the manufacturer so that they in strict accordance with the drawings production style, and later tested by Nike and OEM products, the product through its own marketing network to sell out. Nike this strategy, saving a lot of productive investment and equipment acquisition costs, outsource production of products to Southeast Asia and other places of business, take advantage of the cheap labor and raw materials, greatly saving labor and raw material costs. 


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yunvni .
yunvni .
  • Member since: 10/02/2015
  • Posts written: 5
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  • Latest post: 10/02/2015

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