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program for brand promotion. For event resources, we have made a detailed


program for brand promotion. For event resources, we have made a detailed

at the same time, when gradually began to mature domestic market brand, Anta interests with the Chinese Olympic Committee COC began international expansion of the brand, this is a good direction. Meanwhile, some domestic brands good intentions of the regional market, which is the way to break out during the downturn poised. For example Kang step, according to the market reflects its market share in several provinces in the country nike mercurial vapor ix ranked in the forefront, in addition to good access basis, Hong riding a secret of success is to seize the elderly sports and leisure market. Huge market, not necessarily targeting groups of young people, as long as the intentions of the total survival and development gaps, recommend Jinjiang brand should stop and consider:
? The domestic market exactly what went wrong and where the future of the market to continue to do the brand, do not? by crying, do not rely on cosmetic packaging, but should not be running around stealing money in an attempt to get rid of money hoping the financial market development bottleneck. Zhao Feng: Currently, the sporting goods industry relies on sporting events is an integrated marketing resources, direction, like this time we had the help of London Olympics, with CCTV5 together to create the "London Action" program for brand promotion. For event resources, we have made a detailed consideration of the basis, for example, we have an integrated marketing plan nike hypervenom phantom   Olympics. Meanwhile, the TV media is an important point for the entire high-altitude burst sporting goods industry, as we passed CCTV5 such a platform for consumers to get more information about us. These are the entire sporting goods industry current situation. In addition,
 the Chinese sports brand is the path of internationalization. For example, we support the Asian Games after many dealers in Asia to 361 ° contact with us, they are very clear that to become a distributor 361 ° outside Asia. We can say that through the Games, we made a landmark jump. Establish product unique advantages Reporter: Since the sporting goods industry is currently re-integration of resources in transition, how to better promote the brand building Zhao Feng:? In this sports resource integration period, we have taken many measures to deal with. For example, 


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qinoce .
qinoce .
  • Member since: 12/03/2015
  • Posts written: 5
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  • Latest post: 12/03/2015

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