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Li Ning Group's brand marketing and promotion expenses will grow significantly,


Li Ning Group's brand marketing and promotion expenses will grow significantly,

 is expected in the fourth quarter of 2012 the amount of orders shoes have a double-digit decline year on year, the amount of orders and apparel products have over 20% of decline. Notice indicates that 2012 full-year orders will have been completed, the annual amount of orders Ning new product orders will also have a single-digit year on year decline. Meanwhile, Li Ning Group signed a memorandum of cooperation on Chinese Basketball Association to become equipment sponsor in June 11, the agreement covering five seasons 2012/2013 to 2016/2017 Overall appraisal. The announcement also said the affected CBA sponsorship contract amount and duration, Li Ning Group's brand marketing and promotion expenses will grow significantly, 
with Lotto concession business impairment of intangible assets, the impact of convertible bond interest payments and other factors expected first half of 2012 and the group in 2012 and full-year profit before tax profit attributable to shareholders will appear more substantial decline compared with the same period in 2011. After the profit warning report was released,  adidas predator instinct fg Li Ning shares fell for two consecutive days. Meanwhile, Merrill Lynch said it expects earnings levels Li Ning 2012, 2013 decreased by 36 percent, 37 percent, the company forecast earnings ratio of 11.5 times in 2012-2013,
 the next 12 months to see the level of profitability has not improved. Because of low income, the whole industry to the inventory, as well as advertising and promotion expenses, Merrill Lynch will be Li Ning's target price down 47% from HK $ 8.8 to HK $ 4.7 rating from "neutral" from "underperform." Morgan Chase down the Li Ning 2012 recurring earnings forecast by 10%, thinks  adidas 11pro trx fg that with inventory problems and a substantial discount, sportswear department still encounter difficulties. Thus maintaining Li Ning "underweight" rating, target price from HK $ 0.7 to HK $ 4.5. Guotai Junan International Ning 2012-2014 were also reduced net profit forecast 37.3%, 23.0% and 17.6%, lowered the company's rating to "underweight", lowered the target price to


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qinoce .
qinoce .
  • Member since: 12/03/2015
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  • Latest post: 12/03/2015

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